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Case Study:
Blade Server Market
This May 10, 2008 use case shows how ECOSYSTEMA is
used step by step to generate a valuable marketspace
analytics report. The goal is to characterize the blade server
market and the main competitors presence within it:
- Top Level Insights
- Most Relevant Sites
- Outsiders: relevant sites with improving rank
- Players: sites using sponsored links
- Metrics Explained
Top Level Insights
- IBM, HP, DELL, INTEL are all well set close to the ecosystem center and
discovered by multiple search engines.
- Other top ranked companies (black) include shopping hubs
NEXTAG.COM, BUSINESS.COM, IT experts TECHTARGET.COM,
information hub WIKIPEDIA.COM.
- Plenty of companies advertise via Sponsored Links (orange).
- Few others (blue) make it to the most relevant organic search (not sponsored):
community BLADE.ORG, manufacturer CLEARCUBE.COM. These are in best position
after the main competitors.
- IBM is ahead of the direct competitors:
- most connected subsystem
- directly related to both BLADE.ORG and CLEARCUBE.COM
- can improve building direct connection to WIKIPEDIA.COM
- IBM and HP are smart enough to take advantage of free advertising
on the Blade Server WIKIPEDIA page.
- SUN.COM is really out of the online marketing race. Its subsystem
shows few inactive and poorly related sites.
- SUN and HP positions are confused by a split SUN.COM vs. WWW.SUN.COM.
Most Relevant Sites
| ID | RELEVANCE | SHARE | RANK | DESCRIPTION | | www.business.com | 99.32 | 0.03 | 2301 | The leading business search engine and business directory designed to help its users find the companies, products, services, and information they need to make the right business decisions. | | www.bizrate.com | 89.63 | 0.1 | 650 | Shop online at BizRate for the lowest prices. Read reviews & check store ratings before you buy products online. | | www.ibm.com | 89.25 | 0.11 | 470 | The IBM corporate home page, entry point to information about IBM products and services | | en.wikipedia.org | 86.52 | 5.6 | 8 | | | www.nextag.com | 83.91 | 0.11 | 539 | NexTag, a Comparison Shopping Website, Finds You the Lowest Prices Online for Products, Mortgages, Travel and More. | | www.hp.com | 83.36 | 0.25 | 188 | Official Hewlett-Packard site - Buy or learn about HP printers, laptops, computers, digital cameras, servers, storage, networking, software, enterprise solutions and more. | | www.intel.com | 81.87 | 0.06 | 811 | | | www.networkworld.com | 74.89 | 0.01 | 6112 | Networking news, reviews, opinions and forums from the Leader in Network Knowledge. | | www.dell.com | 74.87 | 0.31 | 144 | Visit Dell to buy computers and accessories for your Home or Small, Medium & Large Business. Explore our company information, learning sites, eSupport Center or participate in our community forums and Idea Storm. | | searchdatacenter.techtarget.com | 72.76 | 0.04 | 2040 | Find the latest information on Data Centers, Systems Management and more. |
- The main competitors ranked by share: DELL, HP, IBM.
NOTE: DELL has a greater share
but IBM is more relevant within the Blade Server space.
- Top ranked BIZRATE.COM and NETWORKWORLD.COM are not among the
first found sites (level 0, see Top Level Insights),
i.e. are a bit hidden in the ecosystem
and found only at level 1.
Outsiders: relevant sites with improving rank
| ID | RELEVANCE | SHARE | RANK | RANK CHANGE | DESCRIPTION | | www.mpaktech.com | 10.84 | | 10259533 | +3186461 | | | www.infotecpro.com | 6.42 | | 4570680 | +2753053 | Infotec has online courses and instructor led training in Virginia and North Carolina providing world class IT and Leadership Training to professionals. Microsoft Certified Partner, CISCO, CompTIA, Fiber Optics and more. GSA available. | | www.aspsys.com | 8.85 | | 2843359 | +1134291 | Aspen Systems designs, manufactures & services a wide array of high-performance computing products including Beowulf clusters and advanced systems. | | www.datacenterresources.com | 6.42 | | 2491680 | +1095436 | Data Center Resources provides integrated solutions for server racks, control rooms and thermal management projects | | www.sisinc.com | 3 | | 3540908 | +624109 | Systems Integration Solutions, Inc. is a mid-tier, solutions-oriented Information Technology Consulting Firm that provides IT knowledge assets and full project life cycle support and technology solutions for N-Tier application development, E-Commerce integration, customer relationship management, infrastructure support, business consulting, etc. IT Professionals can search our job opportunities for challenging IT contracts and jobs. | | www.hostbyte.com | 3 | | 3001504 | +605051 | Website hosting services, resources, articles and reviews. | | www.terian.com | 8.85 | | 1375951 | +554539 | Terian Solutions is an Intel Premier Provider based in Houston Texas (TX), supplying products and services to customers nationwide. Providers of Terian Secure Backup. | | www.clearcube.com | 14.48 | | 1222626 | +409517 | PC Blade from ClearCube. | | www.indsoft.net | 4 | | 978853 | +332741 | Indsoft.net offers web hosting solutions
including linux, windows managed dedicated server, reseller hosting and server colocation services. | | www.datacentres.com | 3.44 | | 1262879 | +281618 | www.datacentres.com - dedicated to the data centre arena providing, news, articles, the latest research as well as information on our Data Centres Europe series of events. | | www.dtims.com | 4.87 | | 2017000 | +278173 | | | www.hpbestbuys.com | 4 | | 901597 | +223816 | | | www.thinkmate.com | 6.52 | | 1027481 | +210436 | A world-class provider of custom server equipment since 1986, we provide a broad range of customized server, storage, and cluster solutions to Governments, Universities, Corporations, and the High Performance Computing markets. | | www.tekram.com | 3 | | 957070 | +205880 | (SCSI, RAID 6, SATA II, Subsystem, IR) | | www.berbee.com | 3 | | 609086 | +163931 | Berbee is a proven partner to businesses in need of information technology solutions. | | www.egenera.com | 6.08 | | 490676 | +159276 | Egenera PAN Manager and BladeFrame enable data center virtualization and maximum flexibility, productivity and TCO. | | www.ixsystems.com | 3.44 | | 585661 | +156063 | iXsystems is a premiere provider of
custom FreeBSD, Linux, and Windows rackmount servers, blade servers, and storage appliances. | | www.asacomputers.com | 3.44 | | 1248368 | +135684 | We specialize in configuring all purpose Servers for your internet needs. 1U, 2U, 3U, 5U, 8U servers, NAS, iSCSI solutions Laptop Linux FreeBSD Window 2003 Solaris Dual boot | | www.servertweak.com | 4 | | 660668 | +71023 | bay Area colocation, fremont colocation, dedicated servers, amd servers, coloserve, affordable servers, linux servers, performance servers, high speed servers, amd high speed servers, fremont host, fremont
datacenter | | www.virtual.com | 14.24 | | 665209 | +59550 | | | www.datatrend.com | 11.04 | | 3212977 | +45990 | Provider of innovative technology solutions (including servers, storage, software, and network infrastructure) that help companies transform their business and improve their bottom line. | | www.datatrendtech.com | 4.87 | | 3212977 | +45990 | | | www.avocent.com | 7.84 | | 183607 | +44392 | | | www.3i-infotech.com | 32.68 | | 99395 | +35905 | 3i Infotech provides software products and IT services (Managed IT Services, Application Software Development & Maintenance, Business Intelligence, IT Consulting, BPO, Document Imaging & Digitization and Data Warehousing) for the Insurance, Banking, Capital Markets, Mutual Funds, Manufacturing, Retail & Distribution, and Government verticals. | | www.logicworks.net | 5.09 | | 416682 | +30625 | Logicworks is an enterprise managed hosting and services
provider specializing in complex architectures and high-availability
solutions. Logicworks offers a 100% SLA for its managed database hosting
service and is partnered with Oracle, Microsoft, and MySQL for your
optimum support. |
Players: sites using sponsored links
| ID | RELEVANCE | SHARE | RANK | DESCRIPTION | ADS COUNT | | www.virtual.com | 14.24 | | 665209 | | 9 | | www.hpshopping.com | 69.79 | 0.25 | 188 | | 6 | | www.nextag.com | 83.91 | 0.11 | 539 | NexTag, a Comparison Shopping Website, Finds You the Lowest Prices Online for Products, Mortgages, Travel and More. | 6 | | www.dell.com | 74.87 | 0.31 | 144 | Visit Dell to buy computers and accessories for your Home or Small, Medium & Large Business. Explore our company information, learning sites, eSupport Center or participate in our community forums and Idea Storm. | 5 | | hpwebpromotions.com | 6.42 | | 965620 | | 4 | | www.hp.com | 83.36 | 0.25 | 188 | Official Hewlett-Packard site - Buy or learn about HP printers, laptops, computers, digital cameras, servers, storage, networking, software, enterprise solutions and more. | 4 | | www.ibm.com | 89.25 | 0.11 | 470 | The IBM corporate home page, entry point to information about IBM products and services | 4 | | www.cdw.com | 61.97 | 0.01 | 11706 | The information technology products, expertise and service you need to make your business successful. Fast shipping, fast answers, the industry's largest in-stock inventories, custom configurations and more. | 3 | | www.egenera.com | 6.08 | | 490676 | Egenera PAN Manager and BladeFrame enable data center virtualization and maximum flexibility, productivity and TCO. | 3 | | www.rackspace.com | 64.99 | | 26895 | Get dedicated server hosting built just for your business. With a customized, managed dedicated server solution, we can maximize uptime and efficiencies, while you focus on your core business. Find the dedicated server your company needs at Rackspace.com. | 3 | | www.shopping.com | 70.29 | 0.17 | 379 | Shopping.com. Shop and find the lowest prices on products from online merchants. Price comparison shopping, product reviews, and store ratings - all the tools to help make shopping simple - Shopping.com | 3 | | www.symantecstore.com | 67.01 | 0.05 | 1379 | | 3 | | www.verari.com | 7.42 | | 732541 | High Performance super computing | 3 |
Metrics
Metrics relative to a specific Ecosystem
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| Relevance |
The importance and position of a site within an ecosystem.
This is the most important metric, which is calculated using
Ecosystema proprietary algorithm as a combination of
a site reference count, rank and level.
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| Audience |
The total number of users who visit the sites in the ecosystem daily.
Assumption 1: the total internet population is 1.5 bil (http://www.internetworldstats.com).
Assumption 2: the average user visits 10 sites per day.
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| Share |
The percent of users within an ecosystem audience who visit a site.
The sum of all sites share in an ecosystem is 100.
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| Reference Count |
How many times a site is found during the discovery process.
During this process many queries are submitted to multiple
search engines. Relevant sites are found many times
in the search engine results.
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| Level |
It indicates at what stage of the discovery process a site is found.
For example, level 0 means that a site is found very quickly
and therefore is very relevant within the ecosystem.
A site has a set of associated search paths and levels which
contribute to the site relevance.
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Absolute Internet Metrics (Alexa)
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| Traffic |
Traffic is computed for sites, which are typically defined at the domain level. For example, the Web hosts www.msn.com, carpoint.msn.com and slate.msn.com are all treated as part of the same site, because they all reside on the same domain, msn.com. An exception is blogs or personal home pages, which are treated separately if they can be automatically identified as such from the URLs in question. Also, sites which are found to be serving the same content (mirrors) are generally counted together as the same site.
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| Reach |
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site's current reach with its values from three months ago.
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| Page Views |
Page views measure the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site. The three-month change is determined by comparing a site's current page view numbers with those from three months ago.
|
| Rank |
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.
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