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Case Studies

Institutions
A leading university uses Ecosystema to discover over 40% of its advertising spend is misdirected.

Business
A software company rebrands itself to pursue a marketspace identified by Ecosystema.

Publishing
A publisher decides the fate of three of its "print" magazines based on their online findings using Ecosystema.

Advertising
A Ecosystema based ad campaign improves ROI by over 120 percent.

Non-Profit
A non-profit uses Ecosystema to map out the keywords in its target marketspace, improving the effectiveness of its online campaigns by 43 percent.

Sports
A sports team owner tracks the publicity generated by a "scandal" to mitigate bad press and the franchise's standing with the public.

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Is your brand lost in the marketspace?

Ecosystema is a real-time marketspace analytics service to optimize strategic and tactical decision-making. We help you navigate the marketspace and give you deep, actionable insights into your industry, your competition, your partners and suppliers, your customers, and your own standing in the marketspace.

We've applied ecosystema in various ways to help clients understand their online strategy and marketing challenges and create specific action-plans to become more competitive. The following applications have been tested over the past two years, with significant success based on performance:

Find out how your organization can use ecosystema to develop a competitive edge:

Strategists & Business Owners: Understand your competitor's strengths and weaknesses and find marketspace entry points with the "least resistance."

Senior Executives: Make your agencies accountable for results - we help you assess the impact of your marketing dollars in the marketspace.

Marketers: Optimize the impact of every dollar you spend online by focusing on the right
audience at the right time in the right place.

Product Marketers: Find the most effective means to launch your new product in your target marketspace.

Sales Executives: learn how to create demand generation programs that beat all previous performance benchmarks.

Alliance Managers: Discover the best candidates for partnerships - in technology, marketing, and product development.

PR & Media Executives: Watch the diffusion of a "story" in real time and make decisions
affecting your company's reputation based on marketspace impact.

"Technologies exist not alone but in an interlinked web, or ecology. It is important to understand the ecologies a company’s products belong to. Success or failure is often decided not just by the company but by the success or failure of the web it belongs to. Active management of such a web can be an important magnifier of increasing returns."

-- W. Brian Arthur, "Increasing Returns and the New World of Business" Harvard Business Review

Learn more about us, our solutions, and the industries we serve >>

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